Vix Hits 50M Monthly Active Users As TelevisaUnivision Used Streamlined Upfront To Reveal Ad-Supported Streaming Launch Date

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TelevisaUnivision said flagship streaming service Vix now has 50 million monthly active users, up 70% over this time last year.

Addressing advertisers at its streamlined, 30-minute upfronts presentation, the company also revealed that the previously announced ad-supported tier of Vix would launch on Wednesday.

The Mexican-American Hispanic media giant turned HK Hall in New into “Casa Cultura,” a destination aimed at showcasing the specific audience served by the company’s roster of programming during this week’s upfronts in New York.

“Brands can only win when they are relevant in the culture that surrounds them, and your connection to Latin culture starts right here,” said Donna Speciale, President of U.S. Advertising Sales and Marketing. She touted the company’s “massive” portfolio spanning broadcast TV, radio, local stations and streaming, with a lineup spanning soccer, music, entertainment and news for Latino audiences. “Our culture platform is your critical agent for growth, and we are your culture partner – the bridge connecting you to the most coveted consumer base in the country,” Speciale added.

Ignacio Meyer, President of Univision Networks Group, emphasized the amount of live programming across the company’s platforms. “Cultural passion and pride runs deeply in our veins, and our content ecosystem ensures that no matter the genre or the screen, we are the destination for Hispanics,” Meyer said. “We continue to be the definitive leader. Univision, our flagship network, has outpaced our competition for 32 years straight. The biggest differentiator is our live programming – we have more live hours of programming than any other network, and it’s all original. We’re bringing families together for the biggest culture-defining entertainment.”

Meyer was joined on stage by Latin superstar Shakira, who announced that her new single “Puntería” will be the official song of TelevisaUnivision’s coverage of the CONMEBOL Copa America 2024.

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