‘Taylor Swift: The Eras Tour (Taylor’s Version)’ Lands At No. 8 On Nielsen Streaming List In Disney+ Debut Week

TV

Taylor Swift: The Eras Tour (Taylor’s Version) had some tough competition in its debut week on Disney+.

The film landed on the streamer March 14 and racked up 677M minutes in its first few days on the platform, according to Nielsen. That placed it at No. 8 overall on Nielsen’s streaming list for the week of March 11 to 17.

Nielsen says viewing was driven by an audience that was 70% female, and it was pretty evenly distributed across age ranges. Naturally, the 18-34 demo had the highest concentration of viewing with 26%.

Meanwhile, The Gentleman and Love Is Blind were jockeying for the top spot, with the former ultimately winning out. Although Love Is Blind marked its fourth consecutive week with over a billion viewing minutes (1.44B to be exact), it fell to third place this week.

That’s due in part to the fact that The Gentleman saw a 54% surge in viewership from the week prior, tallying 1.86B viewing minutes during this interval.

In second place with Damsel, which was up 26% from its debut week to deliver 1.5B viewing minutes. According to Nielsen, one-third of viewing to Damsel came from Hispanic homes. 

On Disney+, Bluey‘s reign continues. The animated kids series bested the billion-minute mark yet again, having done so each week since the week of Christmas, capturing 1.06B viewing minutes to take No. 4.

See more below.

Products You May Like

Articles You May Like

Sports Emmys: Super Bowl & ‘Toy Story Funday Football’ Lead The League
Will Movies and Shows of Today Be Classics Tomorrow?
Paris Hilton’s 11:11 Media, HappyNest & 9 Story Media Group Partner On Kids’ Animated Series ‘Paris & Pups’
Zak Bagans Conjures Up Spirit of Former Brothel Madam, Spooky to Spicy
Austin Rogers Applauds Pop Culture ‘Jeopardy!,’ Says It Democratizes Show

Leave a Reply

Your email address will not be published. Required fields are marked *