The move aligns the BBC with Reuters, Getty Images and other content providers that have taken similar steps over copyright and privacy concerns. Artificial intelligence can repurpose content, creating new text, images and more from the data.
Rhodri Talfan Davies, director of nations at the BBC said the BBC was “taking steps to safeguard the interests of licence fee payers as this new technology evolves.
“We do not believe the current ‘scraping’ of BBC data without our permission . . . to train ‘gen AI’ models is in the public interest and we want to agree a more structured and sustainable approach with technology companies.”
Companies are now trying to devise strategies that will allow them to monetize their content for use by AI. But as with the development of the internet, the plans are attempting to control something that is almost impossible to limit.