Starz has hired veteran entertainment executive Sofia Chang as EVP, Chief Distribution Officer. Based in New York, Chang will report into Alison Hoffman, Starz President of Domestic Networks. In her new role, Chang will oversee all of the streaming platform’s sales activities with multichannel video and digital distributors in the U.S.
“Sofia is a well-respected entertainment executive who brings a wealth of experience to Starz along with a successful track record of driving growth in both the linear and digital space,” said Hoffman. “We are excited to welcome her to the Starz team and know her leadership will help us broaden our partner ecosystem, deepen our existing relationships and solidify our position as the industry’s bundling partner of choice.”
Chang spent more than 20 years at HBO/Warner Media, most recently serving as President of Distribution at Warner Media. In that position, she led distribution revenue for all HBO branded digital and linear channels, and navigated its subscriber and revenue growth, increased market share and improved profit margin. During her tenure at HBO, Chang was also responsible for overseeing content distribution and revenue in other formats.
Most recently Chang served as the national Chief Executive Officer at Girl Scouts of the USA where she led the enterprise across all functions including operations, technology, licensing and more. She was credited with reversing membership decline, reducing debt and developing a cultural framework founded on inclusivity.
Chang was recently honored by Forbes “50 Over 50: Impact” and Goldhouse “A100” for her positive impact on cultural and social change.
“I’m thrilled to join Starz and I’m looking forward to building on the team’s great success,” added Chang. “I am also incredibly proud to be joining an organization that is dedicated to putting women and underrepresented audiences at the forefront of its business strategy.”